AI and Automation are reshaping the Retail & E-Commerce Sector

AI is changing the way e-commerce businesses work and offer services to their customers. From providing virtual shopping assistants to creating a personalized shopping experience, AI refines the online shopping experience for both retailers and customers. This technology also offers new ways to analyze big data and helps e-commerce companies connect with their customers on a new level and create superior customer experiences. Achieving a highly personalized customer experience is key to the success of online providers. According to a study by Gartner, around 80-85% of customer interactions will be handled by AI by 2021. Since phone calls, emails and chats are answered quickly and efficiently by automated systems, these statistics seem to be easily accessible.